Public Citizen’s new report on successful initiatives to end formula marketing
in health care facilities.
Successful Initiatives to Limit Formula Marketing in Health Care Facilities: Strategic Approaches and Case Studies (PDF)
Check out the photos from our day of action on the May 21 anniversary of the WHO Code.
Healthcare facilities shouldn’t market any commercial products.
They should provide only the best, evidence-based medical care. Yet, many
facilities and healthcare providers are co-opted by infant formula companies to
market their products: in the United States, the majority of birthing
hospitals dispense industry-sponsored samples of formula to new mothers after
they give birth. Mothers who receive formula samples in hospital are less
likely to breastfeed exclusively and more likely to breastfeed for shorter durations. Yet, all major healthcare provider
organizations recommend breastfeeding for at least the first six months of
life. It’s best for babies, mothers and communities.
Public Citizen is fighting to keep hospital obstetrics wards commercial-free: no more marketing of
potentially harmful products to new moms. Along with over 100 other
organizations, we are calling on the over two-thirds of hospitals in the United
States that distribute industry-sponsored formula samples to new moms to
immediately stop this practice. And, we’re demanding that formula companies —
primarily Big Pharma and Big Food corporations — stop this practice, which violates the WHO
International Code of Marketing of Breast-milk Substitutes.
Are you a healthcare provider? Take the pledge to keep formula marketing out of your office.
Learn more about infant formula marketing in clinics.
Read Public Citizen’s new report on infant formula marketing in top-ranked hospitals.
Sign Public Citizen’s petition, calling on the three major formula companies to stop marketing infant formula to new mothers in hospitals.
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